Accountants working in small- and medium-sized practices (SMPs) are embracing technology to better serve clients and attract and retain top talent, according to 2018 IFAC Global SMP Survey results released today. IFAC (International Federation of Accountants) received more than 6,000 responses from SMPs, representing 150 countries, about their performance in 2018 and marketplace factors most likely to affect them in the future.

The survey found over a quarter of SMPs (28%) plan to allocate more than 10% of practice revenue over the next year to technology investment, reflecting its critical importance in practice management and operations. The most frequent responses to technological advances have been the development of in-house expertise in IT and the adoption and use of cloud options to better serve clients.

“As the first-choice strategic adviser to their clients, firms are recognizing the importance of adopting technology to provide insights and expertise and strengthen their role as trusted business partners,” said IFAC CEO Fayez Choudhury. “It is well-known that the majority of SMPs’ revenue is generated by traditional compliance services, but there has been an increase and diversification in the provision of advisory and consulting services that are real-time, forward-looking and based on specialized industry or sector knowledge, which is a trend we expect to continue in the future.”

Tech-enabled Service Offerings

As transactional activities become increasingly automated, firms are also leveraging technology to provide business insights from data analytics as a new service offering. A significant majority (86%) provide business advisory and consulting services, with a majority (51%) predicting a moderate or substantial fee revenue growth over the next 12 months in this service line.

Talent in the Digital Economy

Talent remains a top challenge for SMPs. The majority (54%) have difficulty attracting next generation talent, with 66% stating the number one reason is the lack of candidates with the right mix of skills. This highlights the importance of continuing education and the development of new competencies for the digital global economy. Additionally, firms are implementing talent management initiatives to both attract and retain staff. The most popular initiative is the introduction of flexible working hours or work days.

Survey Method

The 2018 IFAC Global SMP Survey received 6,258 responses, representing 150 countries. It was conducted March–May 2018 in 24 languages. The survey design and reporting were undertaken in collaboration with Sarah Webber and Donna L. Street, lead researchers from the University of Dayton (US).

Designed to be completed by senior SMP professionals, whose clients are predominately small- and medium-sized entities (SMEs), the survey takes a snapshot of key issues, and tracks important trends and developments, facing this critical sector.

About IFAC

IFAC, the International Federation of Accountants, is the global organization for the accountancy profession dedicated to serving the public interest by strengthening the profession and contributing to the development of strong international economies. IFAC is comprised of over 175 members and associates in more than 130 countries and jurisdictions, representing almost 3 million accountants in public practice, education, government service, industry and commerce.

Generation Z, those born from the mid-1990's to the mid-2000's, are soon to enter the workforce. A survey of 3,300+ Gen Z'ers across G20 countries examines this generation's views on public policy and the workplace. 

The survey finds that Gen Z is concerned for the economy and their job prospects. Globally, Gen Z'ers identified economic stability, job opportunities and quality education as their top public policy priorities. 

When it comes to their career expectations, Gen Z seeks a stable career, competitive salary and benefits and work-life balance.

• 51% of Gen Z feel it is important for their government to prioritize a national approach to policy, while 32% prefer a globalist approach.
• Gen Z’s top career priorities include: a stable career path (89% important or very important), competitive salary and benefits (87%), and work-life balance (84%).
• 73% of Gen Z respondents would consider a career in professional accountancy, and over one fifth (21%) have already decided to pursue an accounting career.

NEW YORK, SEPTEMBER 25, 2018 – Generation Z (Gen Z) is concerned for the economy and their job prospects, according to a new survey published today by IFAC (International Federation of Accountants), the voice of the global accounting profession. The survey of over 3,300 individuals aged 18-23 across 19 G20 countries takes the pulse of next-generation attitudes on public policy and career expectations.

Understanding Gen Z priorities will be critical for policy makers and employers alike, as public policy debates increasingly confront inter-generational trade-offs in wealth and as Gen Z is set to comprise the world’s largest generation.

Politically Engaged, Economically Conservative
This generation’s top public policy priorities are advancing economic stability, quality education, and job availability. However, views on how to achieve desired outcomes depend on geography. The survey found 51% of Gen Z’ers globally favor a nationalist approach to public policy, while 32% favor globalism and international collaboration.

Gen Z’ers in France (52%) and Germany (43%) most strongly support international policy collaboration, while preference for a nationalistic approach to public policy is strongest in China (65%), South Africa (63%), India (60%), and Russia (59%).

“Gen Z views appear to reflect the tension between national protectionism and global policy cooperation playing out in contemporary geopolitical and economic debates,” said Russell Guthrie, IFAC Executive Director. “The emphasis on economic stability speaks volumes about what the future will hold, given that this generation is already exercising its active and passionate voice on the global stage.”

Beyond the clash between national protectionism and globalization, other concerns include healthcare, especially in Canada, France, Germany and the U.S., and tackling systematic corruption, which was rated a top priority by respondents in Argentina, Brazil, India and Indonesia.

Desire Job Security in Stable Professions
Gen Z’s desire for stability is also apparent in its workplace expectations. They anticipate digitalization and emerging technology to be a double-edged sword, bringing new ways of working but also the decline of traditional jobs as a result.

Contrasted with the “live the dream at all costs” outlook commonly attributed to the preceding Millennial generation, Gen Z’s top priorities in choosing a career include a stable career path (89% important or very important), competitive salary and benefits (87%) and work-life balance (84%).

Gen Z’s perception of professional accountancy is highly aligned with its top two priorities in choosing a career. 87% of Gen Z see professional accountancy as attractive or very attractive in offering a stable career path, while 86% see the profession as meeting or exceeding their salary and benefits expectations.

Nearly three-quarters (73%) of Gen Z respondents would consider a career in professional accountancy, and over one fifth of respondents (21%) indicate that they have already decided to pursue a career in the profession.

“Generation Z brings a great wealth of new and unique talent to the global workforce. This survey identifies why the global accounting profession is well positioned to attract and retain next-generation talent, particularly as the role of the accountant becomes ever more strategic,” said Fayezul Choudhury, IFAC CEO. “Employers from all industries would be well suited to understand Gen Z perspectives as they come to shape the future of the workplace.”

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Survey Method
For this study, Generation Z is defined as individuals born between the mid- 1990s and mid-2000s. Conducted by IFAC, this study gives voice to 3,388 individuals between the ages of 18 and 23 in G20 countries. This represents a sample size of 150-300 participants from: Argentina, Australia, Brazil, Canada, China, France, Germany, India, Indonesia, Italy, Japan, Republic of Korea, Mexico, Russia, Saudi Arabia, South Africa, Turkey, the UK, and the US.

About IFAC
IFAC is the global organization for the accountancy profession dedicated to serving the public interest by strengthening the profession and contributing to the development of strong international economies. IFAC is comprised of over 175 members and associates in more than 130 countries and jurisdictions, representing almost 3 million accountants in public practice, education, government service, industry, and commerce.

Effective governance is the outcome of a mosaic of organizational policies, processes, and cross-functional interactions, according to experts featured in a new report from The Institute of Internal Auditors (IIA) and IFAC (the International Federation of Accountants).

“United, Connected and Aligned – How the Distinct Roles of Internal Audit and the Finance Function Drive Good Governance,”  takes the pulse of 11 governance experts and thought leaders to examine the crucial roles both internal audit and the finance function play in maintaining a sound system of corporate governance.

The report identifies several key requirements for effective governance, including:

• An ethical corporate culture that empowers effective leaders throughout the organization to carry out good governance processes;
• Effective communication and collaboration among the various roles; and
• Requisite competencies for internal audit and the finance and accounting functions to earn stakeholder support and respect.

The governance experts who shared their knowledge and experiences include the leaders of the international professional associations that produced the report.

“Collaboration and cooperation between internal audit and the finance function is crucial to ensuring good governance,” said IIA President and CEO Richard F. Chambers, CIA, QIAL, CGAP, CCSA, CRMA. “Only by recognizing their distinct roles and the value in their successful interaction can organizations fully leverage the services they provide.”

IFAC’s President also stressed the benefit of the relationship.

“There is a deep need to pursue actions and preserve cultures that drive good governance,” said Rachel Grimes, IFAC President. “Professional accountants play a key role in governance at every line of defense, and abide by a global Code of Ethics that exemplifies the profession’s public interest mandate.”

The report notes that, because the two functions have complementary roles, their overlapping duties may help to avoid gaps in governance. Importantly, the experts demonstrate the need for both internal audit and the finance function to have champions within and outside the organization who advocate for their importance and value.

Chambers added, “Internal audit needs to be its own champion and work to articulate the benefits of including internal audit in the governance process. Stakeholders [executive management and the board] who understand the complex interactions and relationships that influence governance are best positioned to help their organizations succeed.”

“United, Connected and Aligned – How the Distinct Roles of Internal Audit and the Finance Function Drive Good Governance” represents an important collaboration between IFAC and The IIA, whose members represent a significant and vital segment of professionals who contribute to good governance. The organizations have a long, mutually supportive relationship, which includes a Memorandum of Understanding that promotes collaborative works and serve on each other’s boards and committees.

About The Institute of Internal Auditors
The Institute of Internal Auditors (IIA) is the internal audit profession’s most widely recognized advocate, educator, and provider of standards, guidance, and certifications. Established in 1941, The IIA today serves more than 190,000 members from more than 170 countries and territories. The IIA’s global headquarters are in Lake Mary, Fla. For more information, visit www.theiia.org.

About IFAC
IFAC is the global organization for the accountancy profession dedicated to serving the public interest by strengthening the profession and contributing to the development of strong international economies. IFAC is comprised of over 175 members and associates in more than 130 countries and jurisdictions, representing almost 3 million accountants in public practice, education, government service, industry, and commerce.

A good deal of constructive thought, consultation with key stakeholders and analysis has gone into the Monitoring Group’s review of international standard setting since the process began in early 2015.

Informed by these analyses, consultations and roundtables, IFAC developed a paper, “Perspectives on the Way Forward for Strengthening the Oversight and Operations of the International Audit & Assurance and Ethics Standards Boards” that aims to identify concerns and propose improvements.